Monday, 15 July 2013

How to Create an Irresistible Facebook Fan Page for Your Business

Facebook Fan Page

Now that you’ve seen just what a Facebook fan page can do for you, it’s now time to come up with a Fan page of your own that will appeal to your audience.
Creating a fan page is actually simple. Once you log in to your account, head over to the “Page Manager” application and then fill up the online form in order to generate your own fan page. The actual creation of the fan page,
  • however, is not the issue, but how to make a killer one that will entice people to become followers of it. Some tips that you can use in order to make a fan page more appealing to your audience are: Choose a good name for your fan page. Make sure that you name your fan page well. This doesn’t just refer to what will appear on the banner of the page, but also to the actual URL of the fan page. Choose a name that is easy to remember so that your readers won’t have a difficult time in remembering what the address is if they want to visit it
  • Set an eye-catching landing page. The landing page will be the first thing that visitors will see when they drop by your fan page, so make sure that it’s done really well to hook the attention of your target market. After all, humans are visual creatures, so you will want to set up a design that will surely draw their interest. What’s great about the fan pages is that these are fully customizable, allowing you to tweak with it so that it looks just the way you want it. Make sure to put a good profile picture as well. As cheesy as it may sound, a picture does paint a thousand words, and it will also give visitors an idea about what the page is about even without having to read through mounds of text.
  •  Make your fan page informative. There is a reason why fan pages are built with multiple tabs. Make sure that you put in all of the relevant information about your business on to your fan page. Some facts about your company that you can put on your fan page include the history of your business, what products you’re selling, and why your target audience should choose you instead of your competitors. Facebook users will read this very carefully to see whether or not you’re reliable and trustworthy, so make sure that you put a lot of effort when writing down the information that you will be posting on your fan page.
  • Put in great content. Content doesn’t just mean news and information (although those are certainly important). It also includes photos, videos, and other such files that will help you draw the attention of your target audience.

  •  Update it regularly. Make sure to post updates regularly on to your fan page (suggestions on what content to post on your fan page will be discussed in the next section).
Once you’ve created your fan page, be prepared to manually invite people to become followers of your page, at least, at the beginning. After all, no one knows who you are yet, so it is important that you take the initial steps to reach out to your target market. Look for people who belong to the demographics that you want to tap into. The beauty about Facebook is that it allows you to find these people quite easily. Send them an invitation to “like” your fan page. You may also want to get your family and friends involved in helping you market the page at the beginning so you can steadily build the number of followers you have.
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